NONNA
CLIENT: SCOTIABANK
AGENCY: RETHINK
It’s a difficult time to market a Canadian bank. Times are lean and their introductory offers are all the same. So how do you stand out in a saturated market, with little product differential? Instead of highlighting money, we focused on the special moments that give it meaning. The campaign tagline, “Bank more [...]”, was used in the all 360 assets allowing us to hammer what you gain when you feel secure in your financial situation.
We paired the spot with a song so catchy we had two different people contact the agency directly to ask what it was.