HOMEPAGE INFO

PWHL

CLIENT: SCOTIABANK  
AGENCY: RETHINK



The creation of the PWHL has finally put the spotlight on women’s hockey. To annouce Scotia’s second year as their major sponsor, we wrote a spot that celebrated the player’s determination and strenght, while acknowledging the barriers they faced.

Because of limited rink access, girls and women are relegated to train either very early or very late in the day. So the 4AM wake ups or midnight practices are not just for the love of sport, but because there’s no other option. We worked with tennis legend Billie Jean King to deliver the punch via our VO.