There is nothing worse than opening your cupboard and finding an empty
jar of peanut butter. To solve this problem we trained an AI tool to
recognise: peanut butter (vs other food), an empty jar (vs a full jar)
and our brand. When customers scanned an empty jar of peanut butter
they’d receive a discount code for a brand new jar, delivered to their
door.
We paired this with ads depicting the detailed horror of an empty peanut butter jar, shot by Martin Wonnacott.