Tim Hortons is a brand synonymous with Canada. And Justin Bieber is (probably) the most famous living Canadian. We paired two icons to create three new Timbits (donut holes) called Timbiebs. The campaign launched with
a film where we went inside their brains, getting a behind the scenes look at their partnership. It was so popular we did a follow-up: Biebs Brew.
The campaigns were inescapable. Alongside our exclusive merch drops it brought Tims an unprecedented amount of sales, impressions and their first Lion.